China is a dragon today
Advertisement is an inevitable outcome of development of goods economy. Following with the development of goods economy, nowadays, advertisement becomes a sort of social speciality and industry, with gradually rising of its specialization and professional level that will satisfy the demand in expanding market and market competition of advertisement customers. In the article "Branding a Dragon Without Getting Burned"(2003.1)Rechel Morarjee formulates some comparable aspects to demonstrate the situation of advertisement in China.
According to Rachel Morarjee, there are four aspects to be con…
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