With the Cash Cow stage comes lots of problems, lots of pressure, lots of decisions.
One reason many companies do not make it to the Cash Cow stage is the owner can't
handle the company alone any longer and they have to begin hiring outsiders to help the
manage the growth. It is hiring outsiders that can sometimes make an owner nervous.
Who can they trust? Are they hiring the right person? Will they still be involved with the
day to day operations? etc. All of a sudden he/she is not the only one making decisions,
he/she is now feeling the pressure of making sure the company structure works so
he/she still knows what is going on, and he/she may be feeling ther pressure to keep the
company going so it can contain the cash cow stage.
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