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Case Study- Branding Strategy of LTK Omega Egg(Malaysia)
Chapter 1.0 Background of LTK and its products
LTK was incorporated on 16th October 1986. It is situated at Durian Tunggal District, Malacca. The principal activities of LTK are production of chicken eggs and manufacturing organic fertilizer. LTK is one of the leading eggs producers in Malaysia. The production capacity of LTK is 1 Million eggs per day. Part of the production is for local consumption while the rest of the production is mended for export. Presently, LTK is exporting to Singapore, Hong Kong and Indonesia.
With the collaboration between LTK and MARDI , LTK become the sole pr…
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