Buyer decision process
Marketing Thoery & Practice
Q.13 What is meant by the 'buyer decision process' ? Explain the process , relating it to an individual's purchase of a new digital camera.
1 . Introduction:
When a person makes a decision to buy something, basically, the product he want to buy is useful for him and he need it. Then he will go to find the "information" about that kind of goods from every seller and different brands. After he collect the information from ads, magazines, his friends, or mass media, he will think about that, compare the qualities, prices, services......between different…
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