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Business Strategy and Success of Lee Iacocca
Lee Iacocca is one of America's best-known business leaders, for reasons ranging from his successful rescue of Chrysler Corporation to his appearances in his firm's ads. Iacocca is justly given credit for the revival of Chrysler Corporation and indeed of the domestic auto industry as a whole. Clearly, he is a man who made sound career decisions, decisions which brought him to the Number two position at Ford Motor Company and the number one position at Chrysler Corporation.
In April, 1964, Lee lacocca, now the general manager of Ford Motor Company, became the first person to appear on the covers of both Time and Newsweek magazines the same week.
Iacocca headed the team of engineers and designers who developed the Ford Mustang. …
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