Business Research, Bankruptcy, Outboard Marine Corporation

In 2001, all of the former OMC assets, which included a dozen boat companies, including Chris Craft, Four Winds, Hydra-Sports, Stratos and Seaswirl, in addition to Evinrude and Johnson outboard engine operations and Ficht technology were auctioned for $95 million to Bombardier and the Genmar Corporation. Genmar purchased only the boat manufacturing operations and is not involved in the engine campaign. Bombardier, now known as BRP Inc., launched an aggressive campaign to convince boat dealers and consumers that Johnson and Evinrude were not scuttled brands, despite quality-control problems and the bankruptcy. Five years later, Johnson and Evinrude have slowly regained some of the sales strength lost when OMC went bankrupt in 2000, BRP's goal is to recapture the 24% market share that OMC had in 2000.…