Business marketing is radically different from consumer marketing. Why is this so?
Business marketing is different in the following ways:
Buyer and seller relationship
In consumer markets, there are a few industries where close personal relationships exists between buyers and sellers. Perhaps in those instances where personal selling is the most important element of the marketing mix and where customer service is also important, relationships between buyer and seller may exist. These situations however are rare.
In business marketing, situations where strong personal and business relationships grow between buyer and seller are not as rare. The strategic importance o…
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