Budweiser - The "True" campaign. The successful advertising campaign for Anheuser-Busch. It reflects campaign objectives, execution and results.
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CHAPTER 1: HISTORY AND DIFFERENT KINDS OF TELEVISION
Television was invented in the early 19th century but took general publics attention after WW2. People very soon realised the power of this medium to reach masses. It was the only medium to provide sight, sound and motion together. Today this medium of Television is available in three forms;
This reaches the audiences through the transmission of electromagnetic waves in air. Even today Broadcast TV attracts the largest amount of national Advertising dollars. At…
- Budweiser - The "True" campaign. The successful advertising campaign for Anheuser-Busch. It reflects campaign objectives, execution and results.
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