An analysis of a direct marketing campaign for a university.
To successfully judge the worth of this campaign it will be important to provide some parameters to work against. Direct Marketing has a number of characteristics:
(1) acquiring and retaining customers without the use of an intermediary
(2) the distribution of products, information and promotional benefits to target consumers through interactive communication in a way which allows response to be measured (Jobber, 2001)
In this critique I will be utilising the Direct Marketing Planning Process outlines by O'Malley, Patterson and Evans (1999). The first stage in the development…
- An analysis of a direct marketing campaign for a university.
- This Essay Is an Analysis of an Advertisement as It Relates to a Fairy Tale
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