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"Breaking Through Your Filter"
Recently, I was briefing through FHM and I came to a page with an ad that showed a young man sitting in a bar. As he exchanges glances with an erotically attractive woman holding a glass of red wine, a text in the middle read: "Your refined movie collection just paid off." Surprisingly, the ad was not about wine, nor the clothes the woman was wearing, but a small digital object on the table where the young man was sitting. On the bottom a big text of the product's name "iRiver" with the slogan "the future of entertainment" appeared. After speculating about some subtle elements in the ad, I…
- "Breaking Through Your Filter"
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