Boeign and Airbus
The implication for their customer driven strategy is that it is not actually customer driven at all. It would seem they are focused on the changing environment within which they operate rather than they changing needs and wants of their customers. However, only time will tell whether their strategy is the correct one for the future.
Would you recommended Airbus to proceed with the super jumbo?
Yes they should follow through the super jumbo project. However, they need to ensure their strategy is driven by the customers and not only by future market trends. In doing this Airbus can be more confident that they are not strategically blinded by constantly trying to beat their competitors.
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