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Bell en Route for Wireless
Wireless satellite service satisfies the missing link in telecommunication services offered in Canada. BCE already has the customers and infrastructure to build upon and leverage to gain a quick return on investment. Opportunities for cross promoting the new wireless services to existing customers are clear, and obtainable. However, with the growing competition in the areas of high speed cable Internet, cell phone services, VOIP vs. landlines, BCE must evaluate satellite wireless technology as soon as possible to be "first to market". It is recommended that BCE designate a small test market to test these services before rolling out its wireless services to a high density city, such as Toronto or Vancouver. Finally, by investing in the development of a wireless system that incorporates Internet, phone, and television, BCE will rightfully stay where it belongs; the top.
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