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Conducting business via the internet continues to expand at an extremely rapid proportion. In fact, e-commerce is growing at a phenomenal rate. According to Forrester Research "17 million households shopped online by the end of 1999, spending an average of $1,167 per household. By 2004, that number is expected to grow to 49 million households spending an average of $3,738 each (cited by the Institute for Policy Information, n.d.). The internet business owner needs to be able to determine the best and most effective manner to reach desired customers. To do so, requires that the business establish to whom it is selling to. Different marketing strategies are utilized for different target markets. For instance will it sell directly to consumers or to other businesses. The business will also need to establish the most efficient and effective means to promote itself in a virtual environment.
E-business may be established between Business to Consumer or B2C and refers to the buying and selling of products and services online.
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