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Avon Case Study - International Marketing
As we have seen through this analysis, there are many factors and actors that form Avon's marketing strategy in the United Sates and abroad. Whenever a company approaches a market, foreign or not, it must take into consideration all microenvironmental and macroenvironmental aspects.
Though Avon seems to know and understand its domestic market, it still needs to improve some aspects of its strategy in China. The barriers to market entry make China a challenging market for foreign enterprises. The possible modes of entry into the Chinese market include equity joint ventures, contractual joint ventures, joint exploration projects and wholly foreign owned enterprises. But, Avon must consider the environmental influences on international marketing, especially cultural, political and legal factors. It means that Avon must follow the culture rather than imposing itself. It should begin with new distribution methods in order to work with China's regulations and adapting the products to local needs.
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