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Apple Computer Case Analysis
Apple Computer, Inc.
Introduction and Summary:
Apple computer introduced their first computer, the Apple I, in 1976. The company was started by two high school friends, Steve Wozniak and Steve Jobs, when they collaborated to sell Steve Wozniak's invention. The company has survived the booms and the busts of the computer industry through new innovations in both software and hardware that has differentiated itself from its competitors.
Apple's current strategy is to sell its "Mac" products to customers who aren't satisfied with traditional "IBM" compatible personal computers. Apple lo…
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