Analysis of a website called Buginabox.
It analyses the marketing mix of the compact car, define the brand, positioning and segmentation problems. You can also find a competitive analysis and a SWOT analysis of the firm in its micro and macro environment.
CHAPTER 2: BUGINABOX.COM
2.1 - Identity
2.2 - Mission statement
· Offer to every people in the world a wide variety of butterflies and bugs via Internet.
· Contribute to preserve rainforests.
2.3 - Strategies
· Develop a website easy to use
· Offer rare but not endangered species
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