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The lunched of Amazon.com in July of 1995 was the creation of a new and bold way of doing business on the Internet. Amazon.com forced the traditional physical world brick and mortar retailer in the book industry to change the way they target the industry's consumers and then epitomized Business-2-Consumer e-retailing. Although, Amazon.com started as an online bookstore, according to eRetailNews 2000-11, ISSN; 1529-2959, they have since spread its wings into other industries such as music, DVD, toys, videos etc...
Subsequently, this has created a multitude of direct competitors for Amazon.com in several different industries. As Amazon.com continues to grow and create new alliances with other industry's leaders, the competition for global online market share grows intensively. As a result, Barnes and Nobles online store barnesandnobles.com is now the leader in online book e-retailing.
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