The challenge of the future may be finding public and private spaces that are free of advertising. It’s almost impossible for some Westerners to imagine a life without ads. In the case of the US, many politicians consider freedom for companies to advertise on the par with freedom of speech and the right to buy hand guns. But, for example, in Cuba, there is no commercial advertising in newspapers or on television and only one radio station —directed to tourists— promotes a few Cuban products like Cristal and Bucanero beers. The ad-less Cubans live without the stressful consumer Christmas season that characterizes most Western societies for the last two months of each year. And children don’t pester parents to buy sugar-coated cereals, take them to McDonald’s or purchase a never ending host of toys and electronic devices.
Some people find advertising annoying, others are thankful to advertisements, because they let them know about the latest sales. There will always be different opinions about this issue, however, we know that the change of our attitude to such things can avoid from high-pitched arguments.
- Consider contemporary marketing campaign aimed at children
- Possibilities of Marketing a New Product
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