Pievienot darbus Atzīmētie0
Darbs ir veiksmīgi atzīmēts!

Atzīmētie darbi


Skatītie darbi

Darbs ir sekmīgi pievienots grozam!



interneta bibliotēka
Atlants.lv bibliotēka

Šim darbam šodien ir īpaša akcijas cena! *

Parastā cena:
€ 2,49
Akcijas cena:
€ 2,04
€ 0,45 (18%)
Publicēts: 21.12.2004.
Valoda: Angļu
Līmenis: Vidusskolas
Literatūras saraksts: Nav
Atsauces: Nav
Darba fragmentsAizvērt

However, the above mentioned market structures are very rare in practice. In reality there mostly exist imperfect competition such as monopolistic competition and oligopoly. In these structures most of the firms do compete very aggressively against each other and therefore advertising is a very important tool. Monopolistic competition is a structure with quite a large number of firms. Each firm has an insignificantly small share of the market. In a monopolistic competition, firms are quite independent. As a result of this, an individual firm is unlikely to affect its rivals to any great extent. In making decisions it does not have to think about how its rival will react. Advertising is used for product differentiation. For example, a hairdresser offers to pluck the eyebrows for free if you get a haircut and advertises this.
Oligopoly is defined as an industry in which there are a few firms. By a few it is meant that the number of firms should be sufficiently small for there to be conscious interdependence, with each firm aware that its future prospects depend not only on its own policies, but also those of its rivals. The firm's products are close substitutes, which is why there is a high and positive cross elasticity of demand. Therefore the firms use lots of advertising to get consumers to buy their products instead of the products of a competitor. That can be seen in the example of the supermarkets, outlined above.

Nosūtīt darbu e-pastā

Tavs vārds:

E-pasta adrese, uz kuru nosūtīt darba saiti:

{Tavs vārds} iesaka Tev apskatīties interneta bibliotēkas Atlants.lv darbu par tēmu „Advertising and the Theory of the Firm”.

Saite uz darbu:


E-pasts ir nosūtīts.

Izvēlies autorizēšanās veidu

E-pasts + parole

E-pasts + parole

Norādīta nepareiza e-pasta adrese vai parole!

Aizmirsi paroli?


Neesi reģistrējies?

Reģistrējies un saņem bez maksas!

Lai saņemtu bezmaksas darbus no Atlants.lv, ir nepieciešams reģistrēties. Tas ir vienkārši un aizņems vien dažas sekundes.

Ja Tu jau esi reģistrējies, vari vienkārši un varēsi saņemt bezmaksas darbus.

Atcelt Reģistrēties