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Advertising and Sexual Stereotypes
If you turn on your television or radio or page through a magazine, you'll observe that the majority of ads contribute to the stereotype of females as sex objects and males as success objects.
First, take a look at the ads for products used by women. These ads are almost always about getting a man's attention. For instance, the ad for Hanes pantyhose states, "Gentlemen prefer Hanes." Another example is the ad for Windsong perfume which says, "Your Windsong stays on my mind." Also, the ad for L'Oreal hair color tells a woman that if she uses it, he'll say, "Wow!" Even another example i…
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