A Study of Cross-Cultural Pragmatic Failure

Cross-cultural communication means communication between people from different cultures. We use the term cross-cultural communication instead of intercultural communication because it is too restrictive. This term implies a comparison between cultures (for example, different styles of leadership). More precisely, cross-cultural communication is communication between people whose cultural perceptions and symbol systems are distinct enough to alter the communication event. The labels race, ethnic groups, and co-cultural communication are three forms of cross-cultural communication. The learn…