A research plan for a strategic pitch on an ISP account (by an advertising agency).
Netvigator is an Internet Service Provider (ISP) by PCCW, it has a number of subscription-based services for users who pay an additional charge. Target subscribers for such 'premium' services are their broadband subscribers.
PCCW is developing strategic alliances with potential providers to supply more added value services to its users.
Revenues from the 'premium' services have not met forecasts. PCCW is uncertain of the reasons for this failure. And would like to understand if it is due to the services…
- A research plan for a strategic pitch on an ISP account (by an advertising agency).
- Marketing Plan
- Marketing Plan for the introduction of Virgin Jeans
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