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A report examining the various marketing channels in the tourism sector and the changes that have taken place in them after the advent of information technology.
The need to promote the value of an industry sector should be paramount in the strategic direction of any sustainable industry. Tourism is no different.
It is important for the industry to focus on social and environmental benefits of tourism as well as economic benefits of tourism. This does not mean that economic benefits are independent from social and economic benefits. In fact, sustainable economic development can be achieved only if social and environmental factors are taken into consideration.
The importance of tourism will only increase in the future. This is becau…
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- A report examining the various marketing channels in the tourism sector and the changes that have taken place in them after the advent of information technology.
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