A marketing plan about personal computer.
1.0 Executive Summary
This marketing plan that is being developed for TCL Computer Technology Co. Ltd is meant to distribute RUIXING series personal computers at 2004.
How to get competitive advantages? How to distribute a kind of new products and get the largest market share? How to establish brand awareness? This marketing plan will solve these problems that must be faced by modern marketers. TCL can get benefits from well handle these problems and RUIXING series personal computers should be distributed successfully.
In this marketing plan, we will analysis the situation first, and th…
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