A case analysis on consumer behavior in Barns and Noble.
General shopping category:
Most customers overestimate the amount of time they spent shopping.
Most customers did not look at the price of the item they purchased.
Most customers like to glance at the covers of the magazines.
Most customers who buy magazines do go into the book section and the people who buy books do not enter the magazine section.
Most customers are attracted to the items that are in the first row of the top shelf.
"Woman's Interest" gets the most attention from Women. "Transportation" gets the most attention from Men. "Entertainment" is the most popu…
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