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Marketing Communication Plan
|Table of content||4|
|Chapter 1. Introduction||5|
|Chapter 2. swot analysis||6|
|Chapter 3. Segmentation||10|
|Target group 1||10|
|Target group 2||11|
|Target group 3||12|
|Terms and conditions||18|
|Chapter 5. Multi-criteria matrix||19|
|Chapter 6. Marketing Comunication plan||22|
|How and where||22|
HOW AND WHERE
Although traditional methods of advertising will be the main focus, internet advertising can not be forgotten; due to the fact advertising through internet has become so important in this day and age. The target group that is focussed on in of course of a generation that did not grow up with internet, however they also spent time online and have friends and family that also do and word of mouth is the fastest way of advertising.
Newspapers: Their will be a advertisement for the package in a Dutch newspaper “De Telegraaf”. This is the most popular newspaper in Holland.
(Crowne Plaza Maastricht, Crowne Plaza.com international website and the official website of the chain Bilderberg) This is the first place potential guests look at if they want to stay in the hotel, placing the advertisement here is necessary.
In this way the existing guests will be informed about the package. The newsletter should be sent regularly, but not too often, in this way people stay interested in it and do not become immune or irritated because of it. As we know, the only working approach is personal newsletters, with the recipient’s name, that way the person knows that it is not just a regular automatic mailing done by the computer.
After a stay in the hotel guests will be asked to fill in an evaluation form for the hotel where they also can fill in their contact details if they want to receive the newsletter.
The website of Winterland Maastricht:
The Winterland event often advertizes accommodation opportunities on their website. The hotel can do a cooperation agreement with the Market. There will be advertisement of the package on their website and in exchange the hotel will advertize Winterland as the theme of their package.
The package deal will be advertized in the Dutch newspaper “De Telegraaf” from September 6th till November 11th 2011. The add will be posted on Tuesdays and Fridays. The price per one add(398x550) is 3, 62 €. In total the advertisement will be published 20 times, which means the expenses are 72, 4€.…
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