|Chapter 1.||Overview of Business Plan||1|
|Chapter 2.||Demographic Analysis||2|
|Company’s history and introduction to store||4|
|Store size, location &town population||5|
|Hinterland and access||5|
|Local area development/issues||6|
|Health&Safety Inspector spot-check sheet||9|
|Health&Safety awarreness signage’s||13|
|The scope of the HACCP Plan for Glancy’s Super Valu||14|
|Summary of the hazard analysis Super Valu||15|
|Food Safety Policy||16|
|Future plans for store||17|
|Store Profile Information||18|
|Summary of Overall Profit Report||21|
|Store Trading Hours & Profile||22|
|Store Trading Patterns||22|
|SuperValu Shop Structure Breakdown||23|
|Chapter 3.||SWOT, PEST, Blue Skies, Gap, Cloudy Skies, Action Analysis||24|
|Blue Skies Analysis||38|
|Cloudy Skies Analysis||43|
|Chapter 4.||Recommendations and Action Plan||45|
|Chapter 5.||Customer Survey, Panel, Mystery Shopper Report||52|
|Various sources which illustrate customers believes about our services||52|
|Mystery Shopper Report Analyze||54|
|Customer Survey findings||57|
|Comparison of Customer Survey and Customer Panel||71|
In Overview of the Business Plan I will introduce with all the subjects what I will carry out in this Business Plan.
Followed by background information of the town location, company’s history and introduction to the store size, location& town population, hinterland and access, local competition, area development/issues, store award/issues.I will include store HACCP plan, Hazard analysis, Food safety policy and future plans for the store.
Then followed by store profile information, overall profit report, trading hours profile, trading patterns.
I will carry out SWOT analysis where I will discuss outlets Strengths, Weaknesses, Opportunities, Threats.
In PEST analyses I will talk about store Political, Economical, Social, Theological factors. Also I will include Environmental issues.
In Blue Skies analysis I will talk about store objectives for 2008 followed by Gap analysis. In Gap analysis I will discuss the gap between where is the shop now and where do we want to be. Cloudy skies analysis will show what could happen if we do not reach the target. I will include recommendations and action plan.
I will introduce and analyze store customer panel, survey, mystery shopper reports.
Conclusion will be a small summary of the Business Plan.
Also I will include appendices where will be a extensive version of outlet’s HACCP Breakdown, HACCP Team in the shop, Transfers sheet, Product data sheet, Personnel Hygiene policy, Anti-Bullying policy and Regulations on Discovering a fire.
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