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"The Truth About Tweens"
"The Truth about Tweens" is an article dealing with issues facing children in the eight to fourteen age group. The article focuses on tweens' spending power, their insecurities and daily lives. The insets, "How Parents Can Help" and "The Age of Obsession", address the role of parents in the world of tweens.
The beginning of the article focuses on the buying power of tweens, or 8 to 14 year olds. Marketers often target these "highly impressionable consumers". The typical ten year old receives around fourteen dollars a week in spendable income. Most of this money goes to buy clothes; twe…
- "The Truth About Tweens"
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