Starbucks internatinal expansion.
AN EXPLORATION OF THE INTERNATIONAL BUSINESS STRATEGIES OF STARBUCKS COFFEE COMPANY
Starbucks Coffee Company is the leading retailer, roaster, and brand of specialty coffee in the world. In the company's fiscal report for the year 2001 company officials revealed that on top of the 4,790 stores that they already have world-wide, they plan to add at least 1,200 units in fiscal year 2002. A full one-third of these new retail stores will be located in international markets. How did one small coffee shop located across the street from the Pike Place Market spread through…
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