Planning for the Future in ChevronTexaco.
ChevronTexaco's planning processes is a long and cumbersome one. Since ChevronTexaco is a multi-national, multi-faceted corporation; this paper will only discuss the planning processes for North American Retail Marketing. Often the planning process begins very early. For example, planning for this year, 2005; was conducted early in 2004, if not even started in 2003. Also, the process of planning has several levels, such as; long-term (10 year strategic plan), mid-term (5 year marketing plan), and short-term plans (fiscal 2005 capital deployment plan). Each planning process takes hundre…
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