What is Loctite's distribution strategy? What are the different distribution channels which are used by Loctite?
Loctite's distribution strategy is to reach a worldwide sale capability in the chemical adhesives industry. Loctite wants to offer a full range of sealant and adhesive products which meet the different needs of its customers. The company provides a great support to distributors, training the distributor's salespeople, demonstrating new products in seminars, and explaining cases where the product has been used. The different distribution channels are through independent distributors, representative offices, exports agents, joint ventures, acquisitions of others distributors and subsidiaries.
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