Introduction to Marketing Study Notes for Test

Marketing Study Notes
Target Market - to whom will you target the product.
Developing Starategic Marketing Plan
- identify, evaluate & select the market
- when market is selected, develop & implement a Marketing Program designed to target choosen market.
Market - people with willingness to purchase and authority to buy.
Types of Markets:
CONSUMERR GOODS - products & services purchased by consumer for personal use.
INDUSTRIAL GOODS - products purchased to be used for production of other goods or for resale.
marketing of Industrial Goods also called - "Business to…