Humor in Advertising (1973).
Humor in Advertising (1973)
This article a major and pioneering study on humor in advertising, and many posterior articles used its results and explore them further. It is a given fact that marketers have increasingly employed humor as the motivation basis to make an advertisement more appealing and persuasive. This practice is based on the belief that the humor can be an effective persuasive tool. However, there is no straightforward evidence of the effectiveness of humor. There two sets of opinions concerning to humor. First, some argue that humor is a universal language th…
- Humor in Advertising (1973).
- There Should Be a Complete Ban on the Advertising of Dangerous Products Like Cigarettes and Alcohol
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