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How Dell Uses different Marketing Techniques to Attract Different Consumers
Dell is the world's leading computer systems company. They design, build, and customize products and services to satisfy a range of customer requirements. They do more business directly with customers, one at a time, and believe that they do it better than anyone else. In its own business, Dell has enhanced and broadened the fundamental competitive advantages of the direct model by applying the efficiencies of the Internet. Dell led commercial migration to the Internet, launching www.dell.com in 1994 and adding e-commerce capability in 1996. …
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