Fundemental issues in marketing faced by Coke.
If the circus is coming to town and you paint a sign saying, "Circus is coming to Fairgrounds Sunday," that's Advertising. If you put the sign on the back of an elephant and walk him through town, that's a Promotion. If the elephant walks through the Mayor's flower bed, that's Publicity. If you can get the Mayor to laugh about it, that's Public Relations. And, if you planned the whole thing, that's Marketing- unknown author. www.businessknowhow.com
The marketing concept means that an organization aims at all of its efforts, in a coordinated and integrated manner and simulta…
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