CROSS CULTURAL MARKETING ON THE INTERNET-Tutorial Major Assignment for Marketing
Just because Internet access is available in almost all parts of the world, it doesn't mean that your organisation's Web site will reach all potential international customers. Just like any market or community, each country needs to be targeted strategically. For an organisation to go global on the Internet really means going local in each geographic area because people respond to marketing messages through their own cultures. Marketers need to present messages that different cultures can understand, relate to, and trust.
If an organisation is looking to increase traffic on their site,…
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