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Case study--culture clash in corning and vitro joint venture
1.<Tab/>Identify and discuss Corning's strategic predisposition toward a joint venture with Vitro.
Because of long histories of successful joint ventures and had been an innovative leader in foreign alliances for over 73 years, Corning's strategy of establishing the joint venture relationship with Vitro seems to be a ideal combination and will lead to success. However, the joint venture became subject to a series of cultural and other conflicts that began to undermine this vision. According to company officials and external analysts, cultural differences were a principal cau…
- Case study--culture clash in corning and vitro joint venture
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