We shall examine a crisis issue, initially raised in the U.S., concerning the revealed carcinogenic benzene impurities in the famous Perrier bottled water.
In the growing U.S. bottled water market, Perrier is the largest water company, heaving 9 brands and commanding 57% of the U.S. market for imported bottled water, with following large sales and revenues.
The major elements of this success lie on the very efficient reputation management of the company, based on the characteristics of a spring water in France, followed by proper advertisement and distribution networks.
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