Rei Case

1) Rei has come a long way to continue being one of the best suppliers of specialty outdoor equipment and clothing. They have been successful because of their awareness to using their core competencies as a competitive advantage. There are many competitive forces affecting the company over time, but REI has developed some competitive strategies to deal with them.
* Rivalry of competitors - To combat competition from others, REI has developed a differentiation strategy by supplying high-quality equipment from Europe that can not be purchased locally. …