Pepsi Case

This essay is to show why the idea of an advertising campaign developed around auctioning Bigtown on eBay is a bad idea. The four main elements of a valid contract are agreement, consideration, contract capacity, and lawful object. To better understand what these mean I will give a definition of each. Agreement is (Cheeseman 2005) "To have an enforceable contract, there must be an agreement between the parties. This requires an offer by the offeror and an acceptance of the offer by the offeree. There must be mutual assent by parties." Consideration according to (Cheeseman 2005) is "The pro…