Asset Valuation Paper: Piggly Wiggly, Inc.

Piggly Wiggly, Inc. is a national chain of convenience stores. They sell franchise stores to independent owners. Because Piggly Wiggly is a large national chain, individual franchised stores receive corporate buying power, provided they continue to pay a yearly franchise fee. This buying power allows the independent owners discounted prices on goods, mutual advertisements, and rebates from large venders such as Pepsi Co., and Coke. By retaining a Piggly Wiggly franchise, independent owners are also provided with access to a computerized inventory system that aids the store in re-ordering s…