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Print ads give the advertiser the opportunity to inform, to persuade and to educate in a much more complex but virtually less exciting way than does the television ad. All ads must use certain techniques to gain attention, create a desire and tell how the desire may be satisfied. The Microsoft computer ad which is aimed at businessmen and women uses techniques such as symbolism, persuasion and the techniques to gain attention.
Symbolism is one of the techniques which create interest in an advertisement. …