Marketing

Product Brief / Situation
This paper is a conducted market study for the Kraft Foods Phil. regarding their product Tang orange juice and Oreo Cookies These are the product that we have taken into a research from the Kraft foods Philippines. We choose three of their leading products for our study, Oreo and Tang. The Oreo product is a chocolate sandwich cookie made affordable to the public by lowering down their price. Tang Ponkan-C is real fruit goodness of real ponkan oranges. Everyone will surely loves its sweet, refreshing flavor plus the added nutrition it gives.…