Australian Casino Industry and Competitive Analysis

Executive Summary
The purpose of this report was to gain a better understanding of the Casino Industry. It identifies the many contextual and diverse factors that influence this particular part of the gambling industry in terms of the type of customers they attract, how it is shaped by government policies, the impact of suppliers and buyers of the market, competitive rivalry, and organisational generic strategies.
The Five Forces model revealed a highly dominated industry by two major competitors. Incumbents are forced to find new ways of improving their products and services but at the…