Gender Stereotypes

Gender stereotypes and movies are two popular variables that have proposed a numerous
number of theories and arguments in the communication field. However, there is a considerable
lack of research on the possible, existing relationships between these two variables. This study,
therefore, attempts to verify the relationship between gender stereotypes and movies. It
investigates the existence, construction and importance of gender stereotypes in society life and
then moves on to establish going to the movies (movie attendance) as playing a major role in the
construction of gender…