The Indesit Company - Launch of AV Range / ID: 216546

Autors: Anonīms autors (5)

Vērtējums:

Publicēts: 30.10.2005.

Valoda: Angļu

Līmenis: Vidusskolas

Literatūras saraksts: Nav

Atsauces: Nav

Izvērst priekšskatu

SatursAizvērt

Nr.	Sadaļas nosaukums	Lpp.
1.	Introduction	3
2.	Executive Summary	4
3.	Analysis of Marketing Situtaion	5
3.1.	Market Analysis	5
3.1.1.	SWOT Analysis	6
3.1.2.	PEST Analysis	6
3.2.	Targeting and Segmentation	7
4.	Marketing and Communications Objectives	8
4.1.	Marketing Objectives	8
4.2.	Communications Objectives	8
5.	Strategy	9
6.	Tactics	10
7.	Action Plan	11
8	Conclusions	12

Darba fragmentsAizvērt

Stage 3:
* Product Launch
* Sales monitoring
* Assess feedback
8. Control
* Measure the number of items sold per model.
* Amount of extra revenue from each promotion held.
9. Conclusion.
In conclusion, given in our report, we believe we have assessed all the potential problems we could face during the launch of our new AV range. We believe that our primary and secondary research has been extremely thorough, and we can tackle any problems that may occur at any stage.
We hope you will enjoy this report and that it would have alerted you to the possibilities that could be available to you, should this range be launched.
…

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The Indesit Company - Launch of AV Range