Marketing Report for Coca Cola Amatil (CCA)

This report is written by business consultant: Jenny Nguyen and it is about marketing and related aspects for CCA. It contains a SWOT analysis, recommended market research tools, ethical and legal aspects affecting CCA and a marketing mix for CCA's Mt. Franklin water.
SWOT Analysis for CCA:
This is a tool used to evaluate CCA in comparison to their competitor's.
Strengths:
-An extensive product range:
-CCA can satisfy more wants and needs of consumers than their competitors
- achieving the goal of being "the leading beverage for every occasion".
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