Lexus and Saab use repeated words in their slogans shown above. Repeated words can help a slogan achieve flowed rhythm, which makes readers easier to remember and to repeat. The slogans listed above are followed in three, four, and five words long. As a general rule, an advertising slogan must be short and simple because short and simple slogans are easy to remember. The goal of a slogan is to be memorable.
Advertising slogans are intended to draw attention to one or more aspects of a product. Normally, they make claims about the product being of high quality, offering good value, or providing a specific and important benefit to customers. The most effective slogans are short and memorable. The goals of adversetising is to make consumers feel "good" about the products or about their interest in the products. It makes the buyers feel either a desire or a need for.
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