For a company to compete in today's competitive business world is increasingly a function of how proficient they are at innovation. The goal of a company is to increase profitability, increase growth and innovation and introduce new values/norms/culture into the company. In order for a company to remain competitive, it must have maximum quality, minimum cost and maintain peak performance. The design of the organization is crucial to innovation. In ways a company structure links its personnel in various specialties, such as research and marketing, gages the speed a company can introduce new products into the market. In its reflection, you cannot overlook the fact that the company culture has an impact on the people to be innovative. Culture defined as entrepreneurial norms and values is mostly likely fostering innovation than a culture that embraces conservatism and/or bureaucracy.…
