Starting with Pixar's Toy Story in 1995, computer based 3D animation has met with both critical and commercial success. Throughout this essay I aim to consider the use of animation and CGI, in particular, in feature length films and argue whether animation should be the way forward for the film industry. I will also consider the views of some of the major film theorists and relate these views to the world of CGI. Theorists I will examine include Sergei Eisenstein, (formalist theory) Rudolph Arnheim, (anti - realist), Sigfreid Kracauer (Realist) and Andre Bazin (Neo-realist). …